Elif Yazoglu Appointed General Manager at DoubleTree by Hilton Dubai M Square Hotel & Residences

Strategic Leadership Move in Bur Dubai

Elif Yazoglu has been appointed General Manager of DoubleTree by Hilton Dubai M Square Hotel & Residences, reinforcing the property’s commitment to operational excellence and sustainable growth.

Located within the M Square development in Bur Dubai, adjacent to BurJuman, the 458-key hotel and serviced residences opened in 2020. The property is owned by AW Rostamani Group and operated under the management of Hilton.

Her appointment supports the hotel’s focus on maintaining stability while advancing its performance in Dubai’s dynamic hospitality landscape.

24 Years of Hilton Leadership Experience

Yazoglu brings more than two decades of experience within Hilton, having built her career across multiple international markets. Prior to her current role, she led DoubleTree by Hilton Dubai – Jumeirah Beach, where she successfully maintained operational consistency and strong team engagement.

Her leadership experience includes:

• Driving hotel operations with a structured and detail-oriented approach

• Supporting commercial performance and revenue optimization

• Strengthening team culture and leadership development

• Ensuring alignment with brand standards and guest satisfaction goals

Her hands-on management style is centered on understanding operational nuances and fostering collaboration across departments.

Focus on Sustainable and People-Centric Growth

Since assuming the role, Yazoglu has worked closely with the hotel’s leadership team to ensure a smooth transition and continuity in service delivery. She prioritizes long-term, sustainable growth strategies that balance financial performance with team engagement.

In addition to daily operational oversight, she remains actively involved in Hilton’s “Travel with Purpose” strategy, embedding sustainability into practical decisions that enhance asset longevity and community engagement.

Her approach reflects a commitment to thoughtful leadership, operational transparency, and meaningful guest experiences.

Industry Recognition and Outlook

In 2025, Yazoglu was recognized by Hozpitality among the Middle East’s Best 30 General Managers and Best 30 Women Leaders, highlighting her impact within the regional hospitality sector.

As Dubai continues to attract global leisure and business travelers, her appointment positions DoubleTree by Hilton Dubai M Square Hotel & Residences to strengthen its competitive standing while maintaining brand integrity and service excellence.