Premier Inn Announces AED 2 Billion GCC Expansion with Up to 3,500 New Rooms

Premier Inn Expands Footprint Across the GCC

Premier Inn Middle East has entered into a strategic memorandum of understanding (MoU) with Equitativa Real Estate to accelerate its growth across the Gulf Cooperation Council (GCC).

The proposed agreement outlines the development of six to eight new hotels, supported by an estimated investment of AED 2 billion (approximately US$540 million). The pipeline is expected to introduce around 3,500 additional rooms in key urban markets.

Focus on UAE and Saudi Arabia Growth Markets

The planned hotels will be located in Dubai, Abu Dhabi, Ras Al Khaimah, Riyadh and Jeddah. Projects will primarily target city-centre and airport districts, where demand for quality midscale accommodation remains strong.

The move also marks Premier Inn’s planned entry into Saudi Arabia, a market witnessing rapid tourism growth and infrastructure expansion as part of its broader economic diversification strategy.

Portfolio Set to More Than Double

Premier Inn Middle East currently operates 11 hotels across the UAE and Qatar, offering 3,184 rooms. Its existing portfolio includes seven properties in Dubai, two in Abu Dhabi and two in Doha.

Upon completion of the new developments, the company’s room inventory in the region is expected to more than double, significantly strengthening its mid-market presence across the GCC hospitality sector.

Responding to Rising Mid-Market Demand

The GCC hotel industry continues to see robust performance, particularly within the midscale and upper-midscale categories. Major cities such as Dubai and Riyadh are experiencing sustained visitor growth, business travel demand and increased airport connectivity.

Premier Inn’s expansion strategy focuses on delivering standardized service, competitive pricing and convenient locations, addressing the needs of both corporate and leisure travellers seeking value-driven accommodation.

Backed by Established Hospitality Leadership

Premier Inn Middle East operates as a joint venture between The Emirates Group and Whitbread PLC.

Whitbread PLC owns the Premier Inn brand and operates more than 800 hotels across the United Kingdom, making it the UK’s largest hotel operator by property count. The collaboration with Equitativa Real Estate combines operational expertise with regional real estate investment capabilities to support scalable growth.

Outlook for GCC Hospitality Investment

The MoU reflects continued confidence in the GCC’s tourism and hospitality markets. With ongoing infrastructure development, international events and rising visitor numbers, both the UAE and Saudi Arabia remain attractive destinations for hotel investment.

Premier Inn’s planned expansion underscores the long-term growth potential of the mid-market segment and positions the brand as a key contributor to the evolving hospitality landscape in the region.