Yas Island and Saadiyat Island Win Over 195 Awards in 2025, Elevating Abu Dhabi’s Global Tourism Profile

Abu Dhabi’s premier lifestyle and leisure destinations, Yas Island and Saadiyat Island, collectively secured more than 195 regional and international awards in 2025. The milestone reinforces the Emirate’s growing reputation as a world-class tourism, entertainment and luxury travel hub.

Developed by Miral, both destinations were recognised across diverse categories including theme parks, hospitality, sustainability, dining, marketing innovation and guest experience excellence.

Comprehensive Recognition Across Tourism Categories

The awards highlight the breadth of Abu Dhabi’s tourism ecosystem. From immersive entertainment venues and motorsport arenas to beach resorts and fine dining outlets, Yas Island and Saadiyat Island demonstrated operational strength across multiple segments.

This broad-based recognition reflects Abu Dhabi’s strategic shift toward high-value tourism experiences, supported by integrated destination development and global brand partnerships.

Yas Island: A Global Leader in Entertainment and Events

Yas Island once again strengthened its global credentials in 2025. It retained the title of ‘World’s Leading Theme Park Destination’ at the World Travel Awards and continued to dominate regional leisure recognitions.

Key attractions receiving accolades include:

• Ferrari World Yas Island, named both ‘World’s Leading Theme Park’ and ‘Middle East’s Leading Theme Park’.

• Yas Waterworld Yas Island, awarded ‘Middle East’s Leading Water Park’.

• Warner Bros. World Yas Island, recognised as ‘Middle East’s Leading Tourist Attraction’.

• CLYMB Yas Island, maintaining its position as a leading adventure venue.

Additionally, Yas Marina Circuit — home to the Formula 1 Etihad Airways Abu Dhabi Grand Prix — secured multiple awards acknowledging sporting excellence, sustainability initiatives and fan engagement innovation.

Marketing Excellence and Customer Loyalty Leadership

Yas Island’s 2025 success extended beyond attractions to destination marketing and loyalty programmes. Award-winning campaigns strengthened brand visibility across international markets, particularly in Asia and Europe.

The destination’s Annual Pass programme received gold-level recognition across several customer experience and loyalty platforms, highlighting effective retention strategies and visitor engagement.

These achievements underscore Yas Island’s ability to combine entertainment leadership with performance-driven marketing and data-backed guest engagement.

Saadiyat Island: Luxury, Culture and Coastal Distinction

Saadiyat Island also delivered a standout performance in 2025, earning global recognition as a premier beach and luxury destination in the Middle East.

Among its key achievements:

• Rixos Premium Saadiyat Island was recognised as a leading all-inclusive and family resort.

• Jumeirah Saadiyat Island Resort earned accolades for its beachfront hospitality and culinary standards.

• Saadiyat Beach Golf Club secured international service excellence awards.

With its blend of pristine beaches, cultural institutions and luxury hospitality, Saadiyat Island continues to attract high-spending international travellers seeking refined, experience-rich stays.

Driving Abu Dhabi’s Long-Term Tourism Vision

The combined 195+ awards achieved by Yas Island and Saadiyat Island reflect Abu Dhabi’s long-term investment in immersive destinations, sustainable development and premium visitor experiences.

Miral’s strategy centres on:

• Integrated destination planning

• Global entertainment partnerships

• Sustainable infrastructure development

• Continuous enhancement of guest experience

By excelling across attractions, hospitality, events and marketing categories, the two islands strengthen Abu Dhabi’s competitive position within the global tourism landscape.

The recognition of Yas Island and Saadiyat Island with more than 195 awards in 2025 marks a significant milestone for Abu Dhabi’s tourism sector. The achievements demonstrate a balanced model that integrates entertainment leadership, luxury hospitality, cultural depth and marketing innovation.

As the global travel industry becomes increasingly competitive, Abu Dhabi’s diversified, experience-led approach positions the Emirate as a benchmark destination for leisure, lifestyle and cultural tourism in the Middle East and beyond.