Rotana Accelerates Growth in UAE and Saudi Arabia with 12 New Hotel Developments

Rotana is strengthening its footprint across the Middle East with the announcement of 12 new hotel openings in the United Arab Emirates and Saudi Arabia, reinforcing its leadership in regional hospitality and aligning with long-term tourism strategies.

Expansion Aligned with National Tourism Agendas

The new developments support key government initiatives, including the UAE Tourism Strategy 2031 and Saudi Vision 2030. Rotana’s expansion focuses on delivering diverse hospitality formats that cater to both domestic and international demand, while supporting the evolution of tourism infrastructure in both markets.

Diversified Portfolio Across the UAE

In the UAE, Rotana’s upcoming properties reflect a mix of serviced residences, lifestyle hotels and full-service offerings. Developments in Abu Dhabi and Ras Al Khaimah are designed to meet the needs of long-stay guests, leisure travellers and wellness-focused visitors.

Strategically located in high-growth districts such as Reem Island and Saadiyat Island, as well as emerging destinations like Ras Al Khaimah, these projects highlight Rotana’s ability to adapt its brand portfolio to different market segments.

Expanding Presence in Saudi Arabia

Rotana is also advancing multiple projects across Riyadh and Jeddah, strengthening its position in one of the fastest-growing hospitality markets in the region. These developments are part of a broader pipeline that will significantly increase the company’s presence in the Kingdom over the coming years.

The projects span a range of locations, including business districts, heritage areas and urban lifestyle hubs, supporting Saudi Arabia’s goal of diversifying its tourism offering.

Focus on Secondary and Emerging Cities

In addition to key metropolitan centres, Rotana is targeting secondary and tertiary cities in Saudi Arabia. This approach aligns with national plans to expand tourism beyond primary gateways and create new destinations across the Kingdom.

Strengthening Partnerships and Loyalty Ecosystem

Rotana continues to work closely with regional developers to deliver high-quality projects and maintain strong operational standards. The company is also expanding its Rotana Discovery loyalty programme, with plans to integrate further into a global network, enhancing benefits for guests and increasing brand reach.

Outlook

With a robust pipeline and strong presence in core markets, Rotana is well positioned to capitalise on sustained tourism growth in the UAE and Saudi Arabia. Its expansion strategy is driven by market knowledge, flexible brand offerings and long-standing partnerships, ensuring continued growth in the Middle East hospitality sector.