DAMAC Properties Expands Paramount Hotels & Resorts Partnership to Grow Branded Hospitality Portfolio

DAMAC Properties has announced the expansion of its exclusive collaboration with Paramount Hotels & Resorts, aiming to develop a new pipeline of branded hotels and serviced residences across key international markets. The move reflects rising demand for entertainment-led luxury hospitality experiences.

Multi-City Expansion Strategy

The expanded agreement will see new projects rolled out over the next five years across Dubai, Abu Dhabi, Jeddah, and Istanbul. This builds on DAMAC’s existing developments in Dubai and Riyadh, where Paramount-branded properties have already established a presence.

The expansion highlights a strategic focus on high-growth destinations that combine tourism demand with real estate investment potential.

Entertainment-Driven Luxury Hospitality Concept

Each development under the partnership will be inspired by the legacy of Paramount Pictures, bringing cinematic storytelling into the hospitality experience. The concept integrates themed design, creative architecture, and curated guest experiences that reflect Hollywood-style glamour.

This positioning allows the brand to differentiate itself within the competitive luxury hospitality segment by offering immersive and design-led environments.

Existing Developments and Pipeline Projects

DAMAC has already introduced several Paramount-branded developments, including hotel and residential projects in Dubai and serviced apartment offerings in Riyadh. These projects combine hospitality services with residential living, targeting both end-users and investors.

The growing portfolio demonstrates the scalability of branded hospitality concepts within mixed-use developments.

Aligning with Regional Tourism and Real Estate Growth

The Middle East, particularly Dubai, continues to witness strong tourism performance supported by infrastructure development, retail expansion, and global connectivity. The integration of branded hospitality into real estate projects is increasingly being used to enhance asset value and attract international buyers.

The DAMAC–Paramount collaboration is positioned to benefit from these trends, offering lifestyle-driven developments in key urban destinations.

Outlook for Branded Hospitality in the Region

As demand for differentiated travel and living experiences grows, branded hotels and residences are expected to play a larger role in the region’s hospitality landscape. DAMAC’s expansion strategy reflects a broader shift towards experiential, design-forward properties that combine entertainment, luxury, and convenience.