Accor Announces Exclusive Collaboration with Chef Maroun Chedid to Strengthen Regional F&B Strategy

Accor has entered into an exclusive partnership with celebrated Lebanese chef Maroun Chedid, reinforcing its focus on enhancing food and beverage experiences across its hotels in India, the Middle East, Africa and Turkey.

Strategic Move to Elevate Culinary Offerings

The collaboration is part of Accor’s broader strategy to expand its lifestyle hospitality positioning by integrating distinctive, chef-driven dining concepts across its portfolio. The initiative aims to deliver more engaging and experience-led culinary offerings, moving beyond traditional hotel dining formats.

Chef Maroun Chedid’s Culinary Expertise

With more than 30 years of experience, Chef Maroun Chedid is widely recognised for his influence in the Middle Eastern culinary landscape. His background spans restaurant development, media appearances and concept creation, making him a key figure in contemporary Mediterranean and Lebanese gastronomy.

A Philosophy Rooted in Authenticity and Innovation

Chedid’s culinary approach is centred on terroir-driven cooking, combining locally sourced ingredients with refined European techniques. His style reinterprets traditional Mediterranean and Lebanese dishes with a modern perspective, balancing authenticity with creativity.

Rollout of New Dining Concepts Across Hotels

Under this partnership, Accor plans to introduce new restaurant concepts across its properties in the region. These concepts will feature curated menus showcasing signature dishes inspired by Chedid’s culinary identity, including artisanal preparations, slow-cooked specialities and contemporary interpretations of regional cuisine.

Enhancing Guest Experience Through ALL Platform

The partnership aligns with Accor’s ALL – Accor Live Limitless programme, which focuses on delivering personalised and memorable guest experiences. By integrating chef-led concepts, Accor aims to strengthen its value proposition as a lifestyle hospitality brand.

Supporting Regional Growth and Expansion

Accor currently operates over 400 properties across India, the Middle East, Africa and Turkey, with a strong development pipeline. This collaboration further supports the Group’s expansion strategy by enhancing its F&B positioning and reinforcing its presence in key markets.