Majid Al Futtaim Introduces ‘Halla Food’, a Hybrid Digital Food Hall Concept in Dubai

Majid Al Futtaim has launched Halla Food at City Centre Me’aisem, introducing a hybrid digital food hall that blends cloud kitchen operations with a physical dining space to meet evolving consumer demand.

A Technology-Led Dining Concept

Halla Food is designed as a digitally integrated food destination where customers can order from multiple restaurant brands through a single transaction. The model combines online ordering, automation and in-store convenience to create a seamless dining journey.

Efficient Multi-Brand Format

The concept operates within a compact footprint of under 3,000 square feet and brings together seven in-house food brands alongside a 34-seat dine-in area. This format allows for operational efficiency while offering a wide variety of cuisines under one roof.

Omnichannel Customer Experience

Guests can place orders via multiple touchpoints, including online platforms, delivery applications or on-site using QR codes and self-service kiosks. The model supports delivery, takeaway through smart pick-up systems and dine-in, catering to different customer preferences.

Diverse Culinary Portfolio

Halla Food features a curated mix of established and new food concepts, covering categories such as burgers, pizzas, desserts, fried chicken and Lebanese home-style cuisine. This multi-brand approach enhances choice and encourages repeat visits.

Driving Digital Transformation in F&B

The launch reflects Majid Al Futtaim’s strategy to innovate within the food and beverage sector by leveraging technology and flexible formats. The hybrid model supports faster service, reduced operational complexity and improved customer engagement.

Scalable Growth Strategy

Following its initial rollout, Halla Food is expected to expand across additional mall locations and collaborate with third-party brands. The concept is positioned as a scalable solution aligned with the growing demand for digital-first dining experiences in the region.