Danat Hotels & Resorts Expands Abu Dhabi Presence with Novel Hotel City Center Launch

Danat Hotels & Resorts has strengthened its footprint in Abu Dhabi by taking over the management of a centrally located hotel and rebranding it as Novel Hotel City Center. The move reflects the group’s strategy to grow its portfolio through asset repositioning in key urban markets.

Rebranding and Management Transition

The property, previously operated under an international brand, has been brought under Danat’s management and aligned with its in-house branding. The reflagging marks the introduction of the Novel Hotel concept within the company’s portfolio, aimed at delivering a consistent guest experience across city hotels.

Strategic Location Advantage

Located in Abu Dhabi’s central business district, the hotel offers proximity to:

• The Corniche waterfront
• Major retail and commercial hubs
• Abu Dhabi International Airport

Its location positions the property to cater to both corporate and leisure travellers seeking convenience and connectivity.

Hotel Features and Amenities

The 215-room property offers a range of facilities designed for business and leisure stays, including:

• Dining and nightlife venues
• Meeting and event spaces, including a ballroom
• Leisure amenities such as a swimming pool and fitness centre

These offerings support the hotel’s positioning as a full-service urban property.

Portfolio Growth Strategy

The addition of Novel Hotel City Center aligns with Danat Hotels & Resorts’ broader expansion plans across the UAE. The group continues to focus on:

• Strengthening its city hotel portfolio
• Enhancing operational efficiency through brand integration
• Delivering consistent service standards across properties

Role of NCT&H in Expansion

Danat Hotels & Resorts operates under the National Corporation for Tourism & Hotels (NCT&H), which plays a key role in expanding hospitality assets across the UAE. The rebranding reflects a shift toward consolidating properties under proprietary brands.

Industry Context

The UAE hospitality sector continues to witness repositioning and rebranding of existing assets as operators seek to optimise performance and align with evolving market demand. City-centre hotels remain a key segment, driven by business travel and year-round tourism activity.

The transformation of the Abu Dhabi property into Novel Hotel City Center underscores Danat Hotels & Resorts’ commitment to portfolio growth and brand development. With its prime location and comprehensive facilities, the hotel is well-positioned to serve the capital’s dynamic travel market.