Barceló Hotel Group Plans GCC Expansion with Saudi Arabia Debut and New Openings by 2025

Barceló Hotel Group is accelerating its growth strategy in the Gulf Cooperation Council (GCC) region, with new hotel openings planned in Saudi Arabia, Bahrain and Oman by the end of 2025. The expansion is driven by rising demand from GCC travellers and the region’s evolving tourism landscape.

Entry into Saudi Arabia

The group is preparing to launch its first hotel in Saudi Arabia, marking a key milestone in its Middle East expansion. The move aligns with the Kingdom’s Vision 2030 strategy, which is focused on boosting tourism, diversifying the economy and increasing hotel supply across key destinations.

Strong Growth from GCC Markets

Barceló has recorded a steady increase in demand from Gulf travellers across its global portfolio. Key trends include:

• Growth in room nights from GCC countries, led by the UAE, Saudi Arabia and Oman
• A significant projected rise in bookings from the region in 2025
• Increasing contribution from Qatar and other Gulf markets

This demand is shaping the group’s expansion priorities.

Performance Across Global Portfolio

The group’s international properties have benefited from strong outbound travel from the GCC. Leisure destinations in Asia and North Africa have seen notable growth, reflecting the preference of Gulf travellers for diverse, experience-driven stays.

New Developments in Bahrain and Oman

Barceló is also strengthening its presence across the GCC with:

• A hotel and residences project in Bahrain, nearing completion
• A new hotel development in Oman, scheduled to open by the end of 2025

These additions will enhance the group’s regional footprint and support its long-term growth plans.

Expanding Brand Portfolio

With over 65,000 rooms globally, Barceló Hotel Group operates across four brands catering to different market segments:

• Luxury hospitality
• Upscale urban hotels
• Resort and leisure properties
• Value-driven accommodation

This diversified portfolio enables the group to serve a wide range of travellers.

Focus on Experience-Led Hospitality

Barceló’s strategy centres on delivering culturally relevant and experience-driven stays. By combining international service standards with local influences, the group aims to appeal to both regional and international guests.

Industry Outlook

The group’s expansion reflects broader trends in the GCC hospitality sector, including:

• Increasing intra-regional travel
• Rising leisure and resort demand
• Growing global influence of GCC travellers

Conclusion

Barceló Hotel Group’s planned expansion across Saudi Arabia, Bahrain and Oman highlights the importance of the GCC in its global growth strategy. With strong demand and new developments underway, the group is well-positioned to strengthen its presence in one of the world’s fastest-growing hospitality markets.