Earth Hotels Announces Riyadh and Jeddah Openings, Adding 375 Keys to Saudi Arabia

Lifestyle hospitality brand Earth Hotels has confirmed the opening schedule for its first two properties in Saudi Arabia. The group will debut with Earth Riyadh in the third quarter of 2026, followed by Earth Jeddah in the fourth quarter of 2027.

Together, the projects will introduce 375 hotel rooms and serviced apartments to the Kingdom, supporting Saudi Arabia’s Vision 2030 tourism growth and rising demand for flexible, design-led accommodation.

Earth Riyadh: Urban Hub in Al Maathar

Earth Riyadh will mark the brand’s entry into the Saudi market. Located in the Al Maathar district near the Diplomatic Quarter, the hotel is designed as a multi-functional urban destination for business and leisure travelers.

Key features will include:

• 86 rooms, lofts, and suites

• A rooftop day club and lounge

• Membership-based co-working spaces

• Wellness facilities

• Music and social gathering spaces

• Bar and lounge outlets

The concept blends hospitality, workspace, and community engagement, targeting modern professionals and lifestyle-focused guests seeking dynamic environments.

Earth Jeddah: Waterfront Living and Extended Stay

Scheduled to open in Q4 2027, Earth Jeddah will form part of a mixed-use waterfront development connected to the Jeddah Corniche.

The property will comprise:

• 110 hotel rooms

• 179 fully serviced apartments under the “Earth Living” brand

Designed for both short-term and long-term stays, the Earth Living apartments cater to growing demand for flexible urban living in Saudi Arabia.

The development will also feature co-working zones, event spaces, retail outlets, and a wellness and longevity hub offering recovery and performance-based therapies.

Lifestyle-Led Hospitality Model

Earth Hotels positions itself as a community-first, design-driven brand that merges accommodation with lifestyle programming. Rather than operating as traditional standalone hotels, both Saudi properties are conceived as experiential hubs where guests can work, socialize, and engage with curated events.

This approach aligns with Saudi Arabia’s rapidly evolving urban culture and increasing appetite for hybrid hospitality models.

Expansion Strategy and Market Positioning

The Saudi projects form part of Earth Hotels’ wider international expansion pipeline, which includes developments in Europe and the UAE. The combined project value across the brand’s current portfolio exceeds significant investment benchmarks, reflecting confidence in lifestyle-oriented hospitality concepts.

Saudi Arabia’s accelerating urban transformation and tourism diversification make it a strategic market for brands focused on experiential and flexible living spaces.

With Earth Riyadh opening in 2026 and Earth Jeddah following in 2027, Earth Hotels is establishing a strong foothold in Saudi Arabia’s competitive hospitality sector. The addition of 375 keys — including hotel rooms and serviced apartments — underscores the brand’s commitment to integrated, community-centric urban hospitality.

As the Kingdom continues to expand its tourism infrastructure, Earth Hotels’ entry highlights the growing demand for innovative lifestyle-driven accommodation models.