Marriott International Expands Branded Residences Portfolio Across Middle East & Africa

Marriott International is accelerating the growth of its branded residences segment across the Middle East and Africa (MEA), driven by rising demand for luxury living integrated with hospitality services.

Robust Portfolio and Pipeline Growth

The company currently has 41 branded residential projects in the MEA region, including 12 operational developments and 29 projects under development. Over the past two years, Marriott has signed 19 new agreements, more than doubling its previous pace of expansion in the segment.

Rising Demand for Branded Residences

The expansion reflects a growing preference among buyers and investors for branded residential offerings that combine premium real estate with hotel-style amenities. Marriott’s model enables developers to leverage its global brand recognition while offering residents access to curated services and lifestyle experiences.

Strategic Projects Across Key Markets

Marriott’s branded residences pipeline spans major destinations across the region, including the UAE, Saudi Arabia, Egypt and Oman. The portfolio features a mix of luxury coastal developments, urban lifestyle residences and culturally inspired projects designed to appeal to diverse buyer segments.

Recent developments include residences in New Cairo, Dubai Creek, Diriyah and Abu Dhabi, as well as projects in Ras Al Khaimah and Oman. These properties are positioned to offer high-end living supported by Marriott’s service standards.

Enhanced Lifestyle and Owner Benefits

Residents benefit from access to exclusive amenities, personalised services and loyalty-driven advantages through Marriott Bonvoy. The company has also introduced enhanced owner engagement platforms to deliver added value and strengthen long-term customer relationships.

Developer Partnerships and Value Creation

Marriott continues to collaborate with leading real estate developers across MEA, combining design expertise, brand strength and operational capabilities. These partnerships help drive sales performance, increase property value and support the successful delivery of large-scale mixed-use developments.

Future Outlook

With several high-profile openings expected across the region, Marriott is well positioned to further expand its presence in the branded residences segment. The company’s continued investment in this space underscores its strategy to diversify its portfolio and capitalise on the growing intersection of hospitality and real estate.