Chain of the Month: Shangri-La Hotels and Resorts Drives Global Growth with Asian Hospitality Excellence

Shangri-La Group remains one of the most recognised luxury hospitality brands globally, blending Asian-inspired service with international standards. Headquartered in Hong Kong, the Group operates an extensive portfolio of hotels, resorts, residences, and mixed-use developments across key markets.

Strong Global Footprint and Brand Portfolio

With more than 100 properties across over 70 destinations, Shangri-La has evolved into a diversified hospitality group catering to both leisure and business travellers. Its portfolio includes multiple brands such as Shangri-La Hotels and Resorts, Kerry Hotels, JEN by Shangri-La, and Traders.

The Group’s development strategy also extends beyond hotels to include residential projects, offices, and lifestyle destinations, strengthening its position as a comprehensive hospitality and real estate player.

Expanding Presence in the Middle East

The Middle East continues to be a priority market for Shangri-La’s growth strategy. The upcoming launch of Shangri-La Jeddah represents the brand’s entry into Saudi Arabia and a key milestone in its regional expansion.

Located along the Red Sea coastline, the property will offer premium accommodation, wellness facilities, event spaces, and a diverse mix of dining experiences designed to appeal to both international travellers and local guests.

Focus on Health, Safety and Operational Excellence

In response to evolving global travel expectations, Shangri-La has implemented enhanced safety and hygiene protocols across its portfolio. These initiatives focus on maintaining high cleanliness standards, employee training, and operational consistency aligned with global health guidelines.

The brand continues to prioritise guest confidence by ensuring a safe and comfortable environment across all its properties.

Reimagining Food and Beverage Experiences

Shangri-La has actively evolved its food and beverage strategy by introducing new dining formats and guest experiences. These include curated private dining concepts, themed events, and expanded takeaway and delivery options.

The Group has also partnered with premium brands and event specialists to create immersive dining experiences that combine culinary excellence with storytelling and design.

Digital Transformation and Customer Engagement

Adapting to changing consumer behaviour, Shangri-La has enhanced its digital capabilities, including online retail offerings and improved communication channels. Its loyalty programme continues to attract a global customer base, offering exclusive benefits and strategic partnerships with airlines and financial institutions.

Future Outlook and Growth Strategy

With a strong legacy spanning over five decades, Shangri-La is focused on expanding into emerging markets while strengthening its core offerings. The Group aims to deliver sustainable growth through innovation, personalised guest experiences, and continued investment in high-demand destinations.