Zaher Bizri Appointed Director of Sales & Marketing at Six Senses Southern Dunes, The Red Sea

Leadership Expansion at a Landmark Red Sea Resort

Six Senses Southern Dunes, The Red Sea has announced the appointment of Zaher Bizri as its new Director of Sales & Marketing (DOSM). The strategic leadership addition comes as the resort continues to strengthen its presence within Saudi Arabia’s rapidly evolving luxury tourism sector.

Located within the Red Sea destination, the resort is known for blending desert-inspired architecture, immersive wellness experiences, and environmentally conscious hospitality.

Extensive Experience in Luxury Hospitality

Bizri brings more than two decades of expertise in luxury hotel sales and marketing. Over the course of his career, he has led commercial operations for internationally recognized hospitality brands, driving revenue growth and enhancing market positioning in competitive destinations.

His professional strengths include:

• Developing high-impact commercial and marketing strategies

• Expanding market share across regional and international segments

• Building long-term client and partner relationships

• Leading high-performing sales teams to surpass revenue goals

His background in global markets positions him to support the resort’s ambitions for sustained commercial growth and brand differentiation.

Strategic Focus on Revenue, Brand Identity and Partnerships

In his new role, Bizri will oversee the resort’s sales, marketing, and partnership strategies. His mandate includes reinforcing brand visibility, strengthening relationships with key travel trade partners, and targeting high-value global travelers seeking experiential and wellness-led luxury stays.

A strong emphasis will be placed on aligning commercial initiatives with sustainability principles and the broader tourism transformation agenda under Saudi Vision 2030. The Red Sea development is a central pillar of the Kingdom’s diversification strategy, positioning Saudi Arabia as a leading luxury travel destination.

Elevating Sustainable Luxury in the Red Sea

Six Senses Southern Dunes is recognized for integrating wellness, cultural authenticity, and environmental stewardship into its guest journey. Bizri’s appointment reflects the resort’s intention to deepen its brand presence while maintaining its commitment to mindful luxury.

By combining innovative marketing initiatives with relationship-driven sales strategies, the resort aims to further establish itself as a premier desert retreat within the Middle East’s expanding high-end hospitality landscape.