Kerten Hospitality Enters 2026 with Rapid Expansion and Strengthened Leadership Strategy

Kerten Hospitality has begun 2026 on a strong note, accelerating its global expansion with new project signings, improved financial performance, and a reinforced leadership structure. The company continues to scale its lifestyle hospitality portfolio across the Middle East, Africa, and Europe.

Robust Financial Performance in 2025

The group delivered strong year-on-year growth in 2025, reporting:

• 55% increase in operating revenues
• 69% growth in gross operating profit (GOP)
• 44% rise in management fees

This performance reflects growing demand for Kerten Hospitality’s design-led, lifestyle-focused offerings and its ability to optimise operations across multiple markets.

Strong Start to 2026 with New Signings

Kerten Hospitality kicked off 2026 by securing 1,000 new keys in January, signalling continued investor confidence and reinforcing its expansion momentum.

Expansion Across Key International Markets

The company strengthened its footprint across EMEA in 2025 with notable openings, including:

• Properties under the Cloud 7 brand in Kuwait and Italy
• Lifestyle hospitality projects in established European markets

These developments highlight Kerten’s focus on both mature and emerging destinations.

New Market Entries and Strategic Projects

Kerten Hospitality expanded into new markets and signed major projects, including:

• A branded residential and villa development in Zanzibar
• A resort project on Al Murjan Island in Saudi Arabia
• Entry into Morocco with new hotel and resort developments

The company has also secured additional projects in Morocco in early 2026, reinforcing its presence in North Africa.

MENA Region Driving Growth

The Middle East and North Africa remain central to Kerten Hospitality’s strategy. Government-backed tourism initiatives, infrastructure investments, and rising demand for experiential stays continue to support expansion opportunities across the region.

Pipeline and Outlook for 2026

Kerten Hospitality currently has a pipeline of over 55 projects across three continents. Expansion plans are underway in:

• Egypt
• Italy
• France
• Morocco
• GCC countries

The group is also preparing for multiple openings in early 2026, alongside conversion opportunities in key markets.

Leadership Strengthening to Support Scale

To drive its next phase of growth, the company has enhanced its leadership team:

• A Chief Development Officer has been appointed to lead global expansion and partnerships
• A Chief Operating Officer continues to oversee operational excellence and scalable systems

This structure supports the company’s ability to grow internationally while maintaining consistent brand standards.

Lifestyle Hospitality and Operating Model

Kerten Hospitality’s strategy centres on lifestyle-driven concepts that integrate local culture, design innovation, and flexible operating models. Its approach enables the company to adapt to different markets while maintaining a distinct brand identity.

With strong financial results, a growing project pipeline, and a clear expansion roadmap, Kerten Hospitality is well-positioned for continued growth in 2026. The company’s focus on experiential hospitality and diversified markets places it at the forefront of evolving global hospitality trends.